ABSTRACT

Artificial intelligence (AI) is a fast-growing field of study in the computer science domain that emulates specific human characteristics to catch up with the rapid advances in human life. Social influence refers to the magnitude to which users accept that essential others in their society believe and expect users should use the new technology. Studies opined that social norms and images and important others are essential during deciding as to adopt the technology. The adoption of technology requires proper organizational and technical supports to get expected utility from using a novel technology. The present study investigated the adoption and the actual use of AI in recruiting talents from a developing country’s perspective, specifically in Bangladesh. Hypotheses and research questions were developed from the ideation of Unified Theory of Acceptance and Use of Technology. Adoption and implementation of AI for recruiting talent by the human resource professionals might result in efficient and effective recruitment promptly.