ABSTRACT
This chapter highlights the importance of multiple and sometimes contradictory paradigms to emphasize the complex, multidirectional, and trans-situational nature of the rhetorical choices that surround ecofeminism, veganism, vegetarianism, and plant-based food choices. It focuses on how ideological, political, and social frameworks are influenced by, conflict with, and can expand normative constructs that define acceptable and unacceptable social and ecological behaviors. After establishing the need for situational and ecological rhetorics to emphasize contextualized discussions from multiple and diverse theoretical and practical frameworks, connections are drawn to the development of feminist thought and ecofeminist paradigms to show the fluidity of knowledge creation and the importance of trans-situational, transdisciplinary, and transnational alliances in our discussions of plant-based eating, vegetarianism, and veganism. Theoretical discussions are connected to narratives that highlight how ideologies connect to food choices, and how these choices are shaped by a complex mix of gender, cultural, social, and political factors.
