ABSTRACT
Recent years have seen dramatic shifts within the publishing industry as well as rapid evolution and development in academic creative writing practice, pedagogy, and programmes. Many students and early-career writers seem to conceptualise success according to similar standards, with the degree of success being measured by the size of the advance. Although the world of publishing has changed radically, and continues to do so, many programmes and courses still focus mainly on creating the work itself, with less attention given to how it may be valued, disseminated, marketed, and received. For instance, Patterson demonstrates how literary industries have been complicit in shoring up and disseminating nationalism and capitalism through control of the definition of ‘creativity’ and ‘craft,’ drawing a link between the way institutional power structures effect the efforts and ideas of writers both in the academy and the industry.
