ABSTRACT
“Let's End COVID, Maryland” served as the tagline from Maryland Governor Larry Hogan for state communicators to amplify within their crisis communications regarding the COVID-19 pandemic as part of the largest global public health campaign ever. Under Governor Hogan's direction, Maryland is considered a national leader in the effective handling of the COVID-19 pandemic. Although scholarship will eventually address the influence of social media during the pandemic, this case study will detail how one team of government communicators from the Maryland Governor's Coordinating Offices (GCO) utilized techniques described within framing theory scholarship through their social media as part of a COVID-19 crisis communications strategy.
