ABSTRACT
We are living through a period of technological, social, cultural, and political change where even the ways that we engage with each other and issues that matter to us are also changing. This chapter uses the contentious political environment surrounding the Scottish independence debate to explore the influence of social media and crises – Brexit, the COVID-19 pandemic – have on the prospects for Scotland's independence. The study provides important contributions to an integrative model of social media activism. Using in-depth interviews with supporters of the Scottish independence movement, the findings suggest that both crisis and social media play important roles in affecting the future of an independent Scotland. These findings also suggest critical revisions to the integrative model of social media activism.
