ABSTRACT
Studies of contemporary discourse have imposed on researchers, students of language, and social and human sciences the need to recognize that the discourses that are designed, produced, distributed, and interpreted in today’s society are diverse sign tissues and appropriate one or more technological resources; that is, they are multimodal and multimedia. This chapter addresses some ideas that aim to formulate an approach that articulates cognitive, semiotic-discursive, and media elements, to account for the network of relationships, resources, and strategies that social agents appropriate to communicate, socialize, and distribute ideologies. It is assumed that the analysis of multimodal and multimedia discourses give an account of the multi-meaning meanings, on the principle that language and its use involve the construction of different levels of representations, formulated with diverse and articulated – multimodal – sign resources.
