ABSTRACT
This chapter proposes to understand media education from the point of view of its public policies. Through a methodological approach that aims to grasp its complexity, the object of study is constructed through its discursive materiality and the immateriality of its social context. Official texts are traces left by processes of institutionalization rooted in socio-historical, cultural, and political dynamics. The approach put forward in this chapter proposes methodological elements from discourse analysis, comprehensive sociology, and international comparison. It aims to analyze these institutional processes on the basis of official texts contextualized and interpreted by the social actors in the field. This chapter discusses the necessary methodological steps while relying on the iterative nature of the approach, which calls for great flexibility on the part of researchers when faced with a corpus that may give rise to its own analysis criteria.
