ABSTRACT
The purpose of this chapter is to move toward a retheorization of methods and methodologies that support media literacy practices aimed at engaging potential users in analyzing a range of texts (verbal, visual, aural, and performative) in an era of unprecedented options for researching and writing up studies destined for a variety of publication venues. These venues include both conventional (e.g., refereed journals aimed at academic audiences and policy briefs and papers for institutions governing community groups, families, individuals) and unconventional sites (e.g., shared communication spaces via Creative Commons and social media) aimed at the general public.
