ABSTRACT
This chapter elucidates the way in which ecolinguistics can be used by anyone, whether academic or practitioner to reveal and question the stories the people live by and contribute to the search for more beneficial ones. It describes how stories are judged as being destructive or beneficial using an ecological philosophy (ecosophy) and presents a case study analysis of an agrochemical company’s integrated report. Language loss and species loss has been described in an ecolinguistics branch termed biolinguistic diversity which investigates the extinction of languages, correlating how language diversity in different geographies reflects the complex relationship between the communities, the natural environment and species loss. The industrial method of farming currently incentivises monocultures and cash crops and is one of the main drivers of ongoing biodiversity losses in agricultural landscapes.
