ABSTRACT

Women in business are dealing with many disadvantages in the workplace as well as social, economic, and cultural issues. New opportunities that technology brings provide potential empowerment tools for women. This study aimed to explore and compare the impact of social technologies on empowerment in eight countries representing developed and emerging economies. The study also assessed the benefits and applications for women when using social technologies. The survey was conducted on a sample of 979 women. Detailed graphics of the results are presented, followed by a discussion of how access to social technologies and awareness of their usage empowers women. Data were analyzed using multiple correspondence analyses (MCA) based on Burt tables that weigh and average estimated relative frequencies of indicated answers in the questionnaire. For the statistics studies, the Mann–Whitney U test was used for verification of differences among developed and emerging economic approaches of women using social technology. Based on the conducted research, it was found that the use of given technologies was differentiated among the respondents of developed and developing economies. In developed economies, women approached and used social technologies more comprehensively.