This chapter is drawn from a fireside conversation between two unexpected friends, a former British civil servant (Lewis) and a successful American film producer (DeFaria). The military is not unfamiliar with using stories to help win the war. Modern mass propaganda exploded into use during the First World War with frequent and fantastical vilifications of the enemy, often increased in pace and emotion as the competing forces realized the commonality of their awful experience. When military culture has really tested the environment is the furthest away from the peace-time experience of a bureaucratic ministry or department of defence. Formalized military thinking on operations is structured to be as ‘scientific’ as possible: standardized and replicable experiments, processes, tactics, and techniques that adapt based on the conditions on the ground and the behaviour of the enemy.