ABSTRACT
In this chapter, we evaluate the near-future potential of simulation modeling to transform manufacturing. Potential benefits and the added value of simulation systems are analyzed using the Delphi method. The primary data were collected at the end of 2018. The 20 experts of the Delphi panel came from 10 Finnish industrial companies. The focus of the study was on new product development and marketing opportunities. The chapter also offers views on the push-pull factors of simulation application implementation affecting firm operations, and how simulation modeling could bring added value to the firms and their stakeholders. The added information helps to explain why stakeholders (e.g., customers) should take part in the simulation process and to clarify the role real-time simulation models play in involving customers. This includes the evaluation of the usability and user experience of real-time simulations. Finally, ways to measure the willingness of customers to participate in the implementation of simulation modeling and how to measure its success are reported.
