ABSTRACT
Peru is a country of small informal businesses, afraid of formality, because it is thought that people will have more problems than opportunities. Even so, when people formalized their project and presented it to Start-up Peru for seed capital, people won it, but these are opportunities that 80% of companies don’t have a chance to get. Knowing that entrepreneurs in rural areas are around the world, what people need is to be able to connect to share their experiences and articulate ourselves. The incredible thing about being an entrepreneur is that among entrepreneurs people always help each other and apply ‘pay it forward’. At the beginning, it is true, people were humble and set too low a price in their economic plan. But people just had to adjust it and that was it.
