ABSTRACT
Research on television effects of sex-role socialization has been concerned mainly with sex-role stereotyping. In the study of television's effects on consumer roles, a small amount of work has been done on entertainment programs, game shows, and public service messages, but most of it has dealt with advertisements. People have to learn how to behave in different social situations and how to learn various social roles. Televised violence and its contribution to viewers' conceptions of social reality have been the concern of much research. Young children's tendency to remember incidental information in programs might also suggest that they would be more influenced in constructions of social reality. Viewers' experience, including that with other media, friends, and family, as well as their already established beliefs may interact in some way with constructions of social reality. Finally, the specific programs watched may be related to construction of social reality.
