Producers of religious media often face two different models or understandings of what media are and how they function. One model sees media as vehicles that transmit messages while the other understands media as constructions that enable the creation of meaning. For the religious media producer, serving this group is important because everyone in the church is equally important. But other groups, much larger, could also be enriched by religious media. This will take the form of media that are not so narrowly constructed and that can evoke the religious worlds of people who are not the Sunday morning TV watchers. Religious media-making at its best is grounded and finds its echo in a praying community. In this context, media production is a process of meeting God, affirming community and committing to the well-being of the other. The worshipping community is also the final point where media productions are celebrated.