ABSTRACT
This chapter provides a “first glance assessment” of the kind of commitment required in time and effort based on the detail of the review procedures and process. This directory, formerly in three volumes, is a standard reference for any department of marketing. It provides a comprehensive collection detailing publication-related information covering more than 160 journals appearing alphabetically. This directory characterizes each journal entry by approximately twenty-five attributes. This “manual” would help would-be authors seeking publication outlets as well as subscribers needing professional literature to keep abreast of their fields of interest. The directory can also help scholars scan for journals in cognate disciplines of management/strategy, applied behavioral sciences, decision sciences, public policy, as well as applied statistical sciences.
