Steven McCarthy is founder, Chairman and CEO of Alem International Management Inc., today’s leading transnational provider of operational services for the Olympic Flame Relay (OFR). A persistent theme in the conversation is how universal or ethnocentric any world’s best practices model turns out to be, and what the future role of the central International Olympic Committee administration should be in protecting and replenishing the symbolic and moral capital of the OFR and through it the Olympic Movement. The Westerners, because of money, have had the luxury and ability to produce both winter and summer games. But anyone can produce great games. It is not simply about how much money can be put into a new stadium, it’s about the heart and soul of the people of the country, the culture, the region, and the continent.