This paper deals with the birth of Roboethics. Roboethics is the ethics inspiring the design, development and employment of Intelligent Machines. Roboethics shares many ‘sensitive areas’ with Computer Ethics, Information Ethics and Bioethics. It investigates the social and ethical problems due to the effects of the Second and Third Industrial Revolutions in the Humans/Machines interaction’s domain. Urged by the responsibilities involved in their professions, an increasing number of roboticists from all over the world have started - in cross-cultural collaboration with scholars of Humanities – to thoroughly develop the Roboethics, the applied ethics that should inspire the design, manufacturing and use of robots. The result is the Roboethics Roadmap.