ABSTRACT
The digital environment has accelerated the branding dynamics of organisations as they are constantly on the lookout for modern ways of genuinely connecting with the passion and values of the target audience and stakeholders – customers, employees, suppliers, investors, partners, government institutions, the general public and media houses. This chapter focuses on the multi-communication channels for corporate branding. Specifically, our chapter seeks to explicate the various appropriate communication channels open to organisations as they seek to align their overall corporate branding with their internal and external stakeholders, especially, in this digital era of sustainable branding. Then, we highlight the implications of the central points raised in the chapter.
