ABSTRACT
The study of values has assumed a more central place in social science. For anthropologists, however, values are frequently subsumed under notions of cultural and behavioural norms. Egalitarianism, martyrdom, performance, and emotionalism are, in our view, observable in Welsh culture and are, to varying degrees, consciously associated with Welsh ethnicity, but none of the four is a marked category in the Welsh language or in ordinary speech about the culture. The Nationalists, with their high agreement on Welshness and somewhat divergent personal values, formed the most visible subculture. Applying the quadrant model to the southern town helps to illuminate both the cultural differences between the two research sites and the usefulness of this way of describing cultural diversity. The socio-cultural makeup of the southern town is quite different. Here, committed and critics, who share the dominant cultural values, are predominantly Welsh-speakers.
