This chapter aims to contribute to the discussion by suggesting that a design anthropological practice may not only take inspiration from the design studio in its form of inquiry, but also in the object of its inquiry, namely that which does not concretely exist, the imaginative. Ethnographic projects conventionally describe present or past situations through observation, interview, analysis, and interpretation, as is also instructed in disciplinary introductions. Ethnographic field techniques in support of commercial design processes have been charged with naïve realism when collecting evidence of purportedly real people who live out there. Anthropologists have often sought a critical position of analysis from where the given order of the world can be challenged. Everything that is ordinarily taken for granted can be rendered exotic and in need of explanation; for example by revealing how dominant assumptions rest on sociohistorical contingencies. There is an established anthropological discussion of the contemporary as an open moment.