ABSTRACT
Fragrances infused into consumer goods are produced by the flavour and fragrance industry. The largest product categories for fragrances are fabric care, such as detergents and fabric softeners, and personal care products such as soap, body wash and shampoo. Soaps and body wash are classified as bath products and stand out as the categories that have the widest direct contact with end consumers. The Chinese character for fragrance is Xiang and is used in idioms and invested with social meanings. Members of literati families are said to be someone from a 'family living in the mist of fragrances emitted from their book collections'. When a new product is planned or an existing one is being relaunched, the company issues a brief, explaining the product’s concept and fragrance requirement. Fragrance houses submit fragrance proposals by translating the brief into olfactory creations. Unlike the physical properties of gold, fragrances exist in various forms and are often invisible when the scent is released.
