ABSTRACT
This chapter examines the work of civil society activists who are struggling for peace between India and Pakistan by using social media. Drawing from extensive field research, and collection of social media actions of activists and civil society members of India, Pakistan and beyond, this chapter explains how the social media strategies of civil society activists can ease the risk of war and violence and improve the prospect for long-term peaceful relations between both countries. Although peace efforts on the part of civil society activists have existed for many years, civil society’s use of social media for peace between both the countries is a new trend. Civil society deploys innovative communication strategies—mixing social media and other methods—to plan, coordinate and practice actions, such as protests, talks and marches. This chapter attempts to enhance existing dimensions to the question of how to respond to the rising conflicts between nuclear countries India and Pakistan—an issue that can no longer remain unnoticed by members of civil society and the international community.
