The growing use of digital media by political actors of all kinds – politicians, journalists, activists, celebrities, religious leaders, etc. – has spawned a bourgeoning literature, albeit one that is highly diverse and split along disciplinary and topical lines. The term ‘digital politics’ only began to acquire academic currency in the early 2010s. This signalled a rapidly growing scholarly interest in both the digitisation of the political field and in the politicisation of the digital realm. Researchers working in Europe and Asia have similarly reported a wide chasm between the visions and realities of digital government. The scholarly literature on digital political campaigning has been dominated by the wide use of internet and mobile technologies in United States (US) presidential campaigns since 2000. Subang Jaya and its sister township, USJ, make up a largely middle-class, ethnic Chinese suburb of Kuala Lumpur, in Malaysia. The Subang Jaya municipal council (MPSJ) was established in 1997.