ABSTRACT
Sarah McFarland Taylor challenges the apocalyptic, fatalistic, survivalist narrative of the urgent need for human Earth exodus marketed by Elon Musk and his company SpaceX. In so doing, Taylor examines the free digital labor performed by fervent Musk followers in the mediasphere, and how their mediamaking evokes religious resonances, exalting Musk as a superhuman, if not messianic, figure in public imagination.
