ABSTRACT
Studies of philosophy have shown that daydreaming is essential for our imagination. Through daydreaming, the present reality can be expanded as new life worlds take shape. How this happens and how the dreamt realities play a role in today’s organizations we, however, know little about. In this chapter we are working on how to make sense of our research material about daydreaming and trying out different ways of how to write about it. In these attempts we face a fundamental question: is it a dream in itself that an academic text, about a woman who manages (and daydreams on) her farm, can give rise to poetic images?
As we search for ways of writing that can give rise to poetic images, we experiment with a triptych in the form of photos, poetry, and a portrait. It turns out to become a kind of triangulation among the pictures we see through the lenses of our cameras, an impressionistic biography, and a rendering of what we hear when we listen to a farmer; as if the poetic image would emerge from these impressions offered by our studied organization. The chapter attempts to open up to ways of writing where different images can be born to evoke poetic aspects of the material at hand rather than merely represent its factual “evidence.”
Working with the triptych, and hopefully in reading it, the different texts create a stop in the flow of reading, enabling us to pause and inviting us to a journey.
