ABSTRACT
This chapter explores internationalization decision models through the concepts of effectuation and causation. It analyzes the different decision models that international new venture (INV) follow, through the cases of four start-ups. The traditional approach to international business development assumes that companies will adopt a processual method of development. The INV framework highlights the factors that influence the performance of INVs. First, it is necessary for the entrepreneur to make investment— risk arbitration. Second, it is important to find business partners in foreign countries and essential to implement location advantages abroad. Finally, to structure the process of internationalization, it is necessary to control costs and innovation. International entrepreneurship scholars widely embraced this vision of decision-making. The future remains uncertain, with daily fluctuations in the mobile application market, notably with new entrants and potential competitors. The company’s team focus on keeping watch on predictable aspects of the future.
