ABSTRACT

Cross-cultural management is a central theme in human resource management (HRM) in Africa, notably in the process of sustainable corporate internationalization. Based on African cultural features, details of which were obtained from empirical research in four multinational companies with branches in Cameroon and Nigeria, this chapter aims to contribute to the debate on cross-cultural management in terms of cultural crossvergence. The cultural issues associated with the transfer of Western models to Africa are of increasing interest to researchers. For more than three decades, the cross-cultural management literature has tried to explain the impact of national cultural differences on corporate management. Recent studies have attempted to restrict the comprehensive framework of national cultures. Africa is a mosaic of cultures and ethnic groups, fostering debate on cross-cultural management. The African thought system is based on sociability within the community and on ethnicity.