ABSTRACT
Adequate Corporate Social Responsibility (CSR) information policies contribute to improved or enhanced image and may constitute a factor in competitive advantage, influencing the competitive position of an insurance company. The following research hypothesis is formulated: socially responsible actions by insurance companies, and their presentation as CSR reports, affect competitive standing of an insurance company, expressed as a growing share in the insurance market. Determining the impact of socially responsible actions and their presentation as CSR reports on competitive standing of an insurance company is the goal of this chapter. A critical review of specialist literature and an econometric model serve to verify the hypothesis. Competitiveness of insurance companies is measured with their shares in the insurance market. CSR reporting, efficiency of business measured with ROE and ROA, cost levels as measured with the loss ratio, costs of acquisition, and the combined ratios, as well as levels of reinsurance measured with the retention ratio are assumed to influence competitiveness of insurance companies. Insurance companies active in the Polish insurance market in 2004–2018 are examined. The study indicates a relatively low effect of CSR reporting on competitive positions of insurance companies, measured with their shares in the insurance market
