ABSTRACT
This chapter proposes a “methodology of future coverage”, the aim of which is to measure to what degree strategy is effectively aligned with trends and products. The methodology will be tested in the Eurotech case study via a longitudinal analysis. The chapter provides a useful contribution to understanding how the company's vision and products match trends, and supplementary information for improvement or reorientation. The proposed methodology attempts to evaluate coherence between the external environment and the internal environment. Corporate foresight supports this analysis by identifying external trends. The methodology is made up of two macro-phases: study of characteristics and coherence analysis. The study of the characteristics investigates the three variables – trends/megatrends, vision and products – and identifies their main characteristics. The coherence analysis is a triple comparison of the three variables studied: trends and vision, vision and products, trends and products.
