ABSTRACT

New approaches to innovation have surfaced, such as open innovation, technology brokering, and collective innovation. A large part of these new approaches deals with the structure and organization of research and development (R&D), which can certainly be considered the driver of innovation. The two key cycles for organizations are therefore efficiency and innovation, which, in a controlled imbalance at the edge of chaos, both concur to dynamic efficiency. To ensure focus on innovation and on the markets of tomorrow, companies must adopt a peculiar R&D organization, and must absolutely support processes such as foresight. In the era of acceleration and turbulence, companies require a new corporate function called Foresight or Anticipation, aimed at identifying new technology trends, new markets, new consumers, new regulations etc. Since the corporate foresight process is strongly related to imagination, creativity and openness to diversity, the question of foresight promoters is undoubtedly crucial for the success of foresight in a company.