In this chapter, the author aims to assess and reconceptualize several key challenges to Journal of Children and Media, and academic editing in general, from a feminist perspective. Feminist theories led her to challenge conventional binary thinking that distinguishes between adulthood and childhood; school and leisure; study and play. The author exhaust herself driving around the country to give lectures, facilitate consciousness-raising meetings, and participate in an endless stream of media interviews on media and gender equity issues. Deeply intertwined with representation is the issue of mentorship, a longstanding focus of feminist scholarship and activism. Representation concerns have haunted and challenged the author throughout her tenure as editor in such activities as establishing an editorial board, recruiting and constantly expanding the pool of reviewers, as well as efforts to recruit and support research from the margins of English-language-centered academia.