ABSTRACT

In this chapter, the author’s experiences at the youth project prompted her to undertake a PhD focusing on the ways in which ethnic diversity was represented on mainstream TV and how the white majority audience comprehended issues of race and ethnicity in the “real” world through their consumption of different TV genres. The development of the field of feminist media analysis in relation to politics and news is also the story of the author’s own research journey. Feminist methods texts also discuss the issue of power in the context of the uneven relations which exist between the researcher and the researched, telling us to be mindful to not exploit the vulnerabilities of our interviewees, but the implicit assumption about that power dynamic is that the woman from the university is always more powerful than the woman in the community.