ABSTRACT
This chapter discusses how Pan Interactive, a young and cool publishing firm making computer games, used hip boutique hotels as accessories in the building of their trademark. Starting with interviews with the managing director of the company - known as Peter in the text - and John, one of his associates, it focuses on the ways Pan took their place in the hotels and used them as front stages in meetings with their clients. By describing the abstract qualities that the hotel offers the visitor, the chapter discusses how different kinds of hotel settings are used as transformer stations, where economic, cultural and social forms of capital are transformed and merged. Pan Interactive was launched in 1996 as a publishing firm making computer games for the Swedish market. Naturally, staying at boutique hotels was a lot more expensive than staying at ordinary standard hotels.
