ABSTRACT
This chapter helps the reader to understand the ways in which the New Economy creates an interplay between events, the marketing of regions and players on the international art scene, and how this interplay has been organized around a notion of a revisited modernity. It tries to find a conceptual framework with which to analyse these processes. Events function by creating specific openings and closures in space and time. They must anchor themselves in achronic rhetorical spaces in order to create special moods - the moods of the specific events. The chapter uses two scenario examples from the Oresund region to illustrate different forms of magic. In August 2001, a group of representatives from the project Culture Bridge 2002, as well as representatives from universities in the Oresund region, are gathered on Long Island, New York, with the view of finding new ways of representing the region by using different art forms.
