ABSTRACT

In recent decades, a transformation of traditional industries has taken place in large parts of the Western world, involving a number of interesting combination processes. One manifestation of Industrial Cool may be referred to as 'recycled factories', whereby different types of cultural institutions have established themselves in industrial premises and touched up the aesthetics of a former industrial manufacturing environment. Within the frame of a Mandrake mode of economy, new mixes can convert nonmaterial and elusive entities into values, with the hope of creating new possibilities and benefits. A distance to different parts of the industrial scene is thus created with the help of modern techniques. The importance of synergy effects and hybrid amalgamations is accentuated in different places in the company rhetoric about the Transparent Factory. According to the company rhetoric, the factory is a new arena for people in Dresden.