ABSTRACT
In an attempt to develop the Oresund region after the bridge had united Zeeland and southern Sweden, the official organization Oresund Science Region drew up plans for developing the region into 'one of Europe's most attractive knowledge-based economic growth centres'. In 1967, the same dairy counter displayed about twelve products, including those whose only difference was in the size of the package. It should be noted, however, that the growing number of products does not necessarily mean that Swedes are consuming a larger quantity of dairy products. Cheese production at the dairy had, at that time, become unprofitable, since the authorities had decided to deregulate the market. Asen's milk is one of many so-called 'value-added products', a term frequently used by the dairy companies. The connection between naturalness and the absence of refinement through homogenization is based on a particular view of nature, originating from the Romantic era.
