ABSTRACT
Advertisements and media images have a stronger impact in shaping gender images than books on feminism and scholarly experiments on gender equality, in stereotypes and generalization in advertisements contribute to objectifying women and place stress solely on their appearance, this devalues their innate worth.” It can be easily seen how women have been provided “three projected roles-Biological, Domestic and Decorative”. The character of a woman is also judged through these three representations. The capitalism of image politics at the same time tries it best to naturalize these portrayals cementing on the age-old construction. This chapter analyzes at the same time how the ‘Netspeak’ plays major role in creating a new form of language including pictograms, neologisms, logograms, nonstandard spelling and initials as a new form of correspondence.
