ABSTRACT
This chapter seeks to understand the circular operations by which metaphors mediate meaning and media produce meaningful metaphors within the context of American forms of Pentecostal and Charismatic media, segments of which aspire to be global. It details the study of metaphor by introducing the word-image-schemas of seas, clouds, and cathedrals. Using as an entry point revivalist Aimee Semple McPherson's choice metaphor of radio as “one million listeners gathered in the Cathedral of God,” it provides the discussion of recent digital ethnographic research on Benny Hinn Ministries and Church on the Margins, paying particular attention to the role of Zoom during the COVID-19 pandemic of 2020 and 2021. McPherson was not the only one to apply sky and cathedral tropes in the Charismatic context. E.W. Kenyon, another entrepreneurial preacher, called his radio program, which began broadcasting in 1931, Kenyon's Church of the Air.
