ABSTRACT

The chapter proposes a humanistic perspective in managing destination development through stakeholder cooperation and networking. The case of the Seven Sisters (Piedmont, Italy) is analyzed through an explorative research, with the aim of understanding the advantages and difficulties of cooperation among small-scale cities in slow-tourism development. Results reveal different opinions between institutional and non-institutional stakeholders regarding the potential for local tourism development based on a slow positioning and networking. The Seven Sisters case highlights that established administrative-based borders, individualism, and parochialism weaken the political interest in a network-based project.