ABSTRACT
Tour operators play an essential function in sustainable tourism. There is, however, a dearth of empirical studies particularly in Kenya to document the impacts of tour operators in enhancing sustainability. The study aimed at assessing whether corporate social responsibility as a practice of tour operators could enhance tourism sustainability in Nairobi. The findings revealed that there was a significant relationship between corporate social responsibility and sustainable tourism development. The study provides empirical data on tour operator activities in Nairobi and recommends stakeholder collaboration in promotion of the common good in tourism through giving back to society.
