ABSTRACT
This chapter explores the connection between cultural heritage museums fruition and psychological well-being. According to some of the most recent psychological theory, such as Martin Seligman’s Flow theory, well-being is a commingling of different elements. Multimedia museums can be the means to reach well-being, thanks to the state-of-the-art technologies such as AR and VR. How these technologies can help to generate well-being? We try to answer this question by analyzing some of the best practices.
