ABSTRACT
Anthropological knowledge is crucial for better preparation of specialists in the field of tourism. Managers, hotel employees, tour guides, heritage interpreters, cultural brokers, etc., all deal with such issues as encounters of tourists with other people, cultural conflicts and misunderstandings, host-guest relationships, or the dissonance of heritage. Tourism staff not only provides services but above all, they create, promote, and share worldviews, values, and meanings. They shape tourist encounters and practices and may contribute to the protection of human dignity, ontological security, traditional lifestyles, and endangered heritages, which is why their knowledge, awareness, sensitivity, and ‘soft’ skills matter.
