ABSTRACT
This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. The book illustrates the enduring nature and changing character of Congress. It demonstrates how some aspects of Congress are slow to change, while others evolve or experience rapid transformation. The book also demonstrates, contemporary party leaders possess many sources of influence. It shows that congressional campaigns are like small companies with one overarching goal: winning an election. The book focuses on the expertise of consultants who possess technical skills to gauge public opinion, target voters, and test messages. It draws on the creative talent of others to script and produce television, radio, digital, print, and other ads. The book also shows that the idea behind a bill can come from a variety of sources, including a House member or senator, some constituents, or staff, and it takes teamwork to transform inspiration into legislation.
