ABSTRACT
This chapter explores the emerging focus area of learning experience design (LXD) in the field of learning/instructional design and technology (LIDT) and how associated methods and processes might be applied in practice. Specifically, I highlight how a learning design team engaged in a successful redesign process using a range of human-centered methods and processes that are commonly applied in traditions outside of LIDT such as human–computer interaction (HCI) and user-centered design (UCD), but are less common in our field. I present a brief case study in which a team of learning designers were confronted with unsatisfactory learning outcomes after learners had used an online learning environment to help them solve a sales management problem. The case highlights how the design team first identified design flaws and then applied LXD methods to remedy these flaws, with a specific focus on the design processes that guided this work. I detail how we applied in our own practice a variety of methods associated with LXD, including iterative design, rapid prototyping, analytics, and usability testing. I then briefly present outcomes reported in previously published papers. The chapter concludes with questions to guide discussion and application of the terms, methods, and theoretical framing presented. Recommendations for further readings are provided.
