ABSTRACT
This chapter briefly outlines the functions of three folklore genres in Botswana, namely proverbs, songs and folktales. It explores and evaluates how mass media manipulate these genres. It also examines the context in which each one is performed and how each is de-contextualised and re-contextualised as they are communicated via mass media. The chapter argues that mass media do not destroy folk tradition, rather they invigorate the genre. It further argues that by using these verbal genres and adapting them to the modern world, mass media continue the role and function of oral literature in African societies such as to educate, give moral lessons, warn, sensitise and educate people. It concludes by showing that folklore is dynamic enough to adjust to any cultural innovation.
