ABSTRACT
Sports betting legalisation across the globe has formulated regulatory regimes in many countries. These regimes tend to assume the form of a network, comprising various stakeholders, including governmental bodies, sport organisations, betting operators, media and data companies and law-enforcement agencies. This chapter presents stakeholder relations in two contrasting sports betting governance networks: 1) the United Kingdom’s free market system and 2) South Korea’s state-monopoly system. By comparing the respective networks’ composition and operations, this chapter shows how disparate regulative models create differing interests and debates among the stakeholders in relation to common policy issues such as illegal betting, advertising, problem gambling and match-fixing.
