ABSTRACT

The chapter discusses the insights gained from the analysis of stakeholders in the sport environment. The authors pinpoint five main issues: 1) the wide variety of stakeholding and the different roles of stakeholders; 2) actors often belong to more than a single stakeholder group; 3) the perspective adopted and the unit of analysis identified are crucial for the construction of stakeholder network and categorisation; 4) relations between and categorisation of stakeholders are bound to the culture and context prevailing in the different countries; and 5) temporality of a stake and stakeholding are important aspects to consider in the analysis of stakeholders as a stake can mean something different over time and stakeholder relationships vary according to the issue at hand. In order to address limitations of stakeholder theory, the chapter suggests complementing stakeholder analysis other theories such as network theory, institutional theory, value co-creation or theories developed more specifically in relation to policy analysis.