ABSTRACT
This chapter gives some pointers to the students on where marks are won and lost, which will help to improve the creative side of their writing. The chapter aims to start the students on their way to developing the art of writing. While the exercise represents an extreme case, the mistakes contained in the paragraph reflect the most common mistakes students make. If the students can avoid the problems in the example, then the students will not lose easy marks. Students often complain that academics speak and write in an unnecessarily complex way. While it is true that there will always be academics who speak and write in a convoluted and opaque way, academic writing is not needlessly complicated; it is just different from the sort of language we encounter in fiction or in everyday speech.
