ABSTRACT
This chapter explores the nexus between corporate public relations and the financial sector. It outlines the purpose of corporate public relations strategies, who undertakes them, and how they can contribute to a company's quest to communicate financial and corporate information to diverse publics. Corporate public relations is equally relevant in the competitive not-for-profit sector, in which hospitals, charities, sporting and community organisations, for example, rely on financial and pro bono support from the business sector to enable the ongoing provision of high-quality services. Corporate and financial relations are critical to the transparent and ethical functioning of corporate firms in an environment that is increasingly regulated and under media scrutiny. Financial public relations is the traditional term used to describe a broad range of communication strategies and activities undertaken by financial sector entities, notably publicly listed companies. Any business has a diverse range of publics with differing priorities and competing levels of interests.
